About the Store

At Koitcha, every sip tells a story. Inspired by centuries-old Japanese tea traditions, the brand was born out of a deep love for matcha and its rich cultural heritage. Koitcha sources only the highest-grade, stone-ground matcha from the lush fields of Japan, ensuring each cup delivers authentic flavor and exceptional quality. What sets Koitcha apart is its unwavering commitment to sustainability, wellness, and community—offering matcha that’s as nourishing for the planet as it is for the body and soul. Whether it’s to start the day or create a mindful moment, Koitcha is crafted to elevate any ritual.

Meet The Founders

Raneem Sabaayoun

Meet Raneem, a passionate matcha enthusiast and devoted yoga practitioner who finds harmony in the balance of mind, body, and spirit. With a deep appreciation for mindful living, Raneem combines a love for the earthy richness of matcha with the grounding energy of yoga. Whether perfecting a sun salutation or savoring a calming cup of matcha, Raneem thrives on nurturing wellness from the inside out, inspiring others to embrace simplicity, health, and intention in their daily lives.